Jayeshbhai Jordaar Uses Twitter For Promotion
Yash Raj Films and Twitter have collaborated to promote Ranveer Singh's upcoming comedy Jayeshbhai Jordaar. Twitter Movies (@TwitterMovies) was taken over by the actor's jordaar character on May 11 and he used it to interact with fans across the world. He became the first Bollywood celebrity to join the likes of Robert Pattinson, Zoe Kravitz, Tom Holland, Nicholas Cage, and the award-winning cast of Dune in doing so.
Ranveer answered fan questions submitted using the hashtag #AskRanveer during his takeover, delighting his Indian and worldwide admirers on the service. Header images have also been updated to feature an avatar depicting Jayeshbhai Jordaar.
Fans may even use a special emoji on Twitter by using the hashtags #JayeshbhaiJordaar, #Jayeshbhai, and #Jordaar together in a Tweet.
On the subject of the takeover, Ranveer Singh stated, “My love affair with the movies is fueled by the passion of my fans – they’re the secret of my energy. And there’s nothing more grounding and lovely than being able to connect with them as intimately as I have been able to because of Twitter. The movie Jayeshbhai Jordaar is a special one, and I can’t wait to share it with our audiences here in India. What better way to kick off release week than a jordaar conversation with the @TwitterMovies fam?”
Ranveer Singh's on screen wife, Shalini Pandey, from Arjun Reddy, makes her Bollywood debut in Jayeshbhai Jordaar. Boman Irani and Ratna Pathak Shah feature in this hilarious take on female infanticide and the value Indian families place on having a boy kid. It's scheduled for release on May 13th, 2022.