Kamal Haasan to release NFTs of his next film Vikram at Cannes Film Festival

Filmmakers and production companies in India are cashing in on the NFT craze. NFTs, or Non-Fungible Tokens, are blockchain-based digital tokens that have emerged as a new promotional tool for movies. Veteran actor Kamal Haasan will be releasing the NFT of his next film Vikram at this year's Cannes Film Festival, joining the ranks of other stars.

The Chachi 420 actor announced the news on Twitter, where he posted a video. However, Hasan is not the only actor to  promote his film via NFTs; in the past, a number of other Bollywood celebrities have done so. As reported in several media outlets, the  producers of Jhund (2022) developed two NFTs to commemorate their film, which starred Amitabh Bachchan. In partnership with the US-based NFT platform Superstar Xchange, these NFTs were created and sold for more than Rs 2,15,000 each.

Ranveer Singh's sports drama 83 (2021) has also unveiled a variety of trinkets, including autographed actual cricket gear, video moments and animated digital avatars.

Currently, Vikram star Kamal Haasan is preparing to launch NFTs at Cannes. Fantico, a Vistas Media Capital Company, and he have partnered up to build the first metaverse. Vijay Sethupathi and Fahadh Faasil also star in the Lokesh Kanagaraj-directed film.

Despite the fact that the film is scheduled to open in theaters next month, the film's producers are constantly teasing fans with new updates. The much-anticipated teaser, included the introduction of the three of India’s leading stars. Fans were left perplexed by a moment that seemed to allude to Suriya's appearance. Suriya's involvement in the film was long suspected, but his presence was verified when photos from the set of the production were released.

Fans can communicate with their favorite actors and filmmakers through their own NFT series that are being launched for movie marketing. Exclusiveness is what attracts most people to NFTs and Indian filmmakers are trying to tap into it.

 Veteran stars of South Indian film industries such as Rajnikanth and Kamal Hassan rode the NFT wave as well, proving that the NFT movement is not exclusive to Bollywood. Based on his 2007 film Shivaji the Boss, Rajnikanth launched a series of NFTs. However, Hassan had commemorated his 67th birthday by establishing an NFT series and creating a digital avatar to join the Metaverse.